It seems that for many people, Google Analytics is a black box that is talked about and written about a lot. Many argue that this black box is necessary for your company, but no one explains why it is so essential to succeed in business and build real estate. In this article, we would like to open the black box called Google Analytics and show real examples of why this system is just as necessary for business as 1C or CRM, for example.
Right away, this article is not for Internet marketing specialists but for managers and business owners, and email marketers who work with email template examples. There are just enough materials for specialists – almost any technical issue is covered on a particular forum, on a social network, or on the websites of professional publications.
Facts about Google Analytics
First, a few facts about Google Analytics:
- The system of Google Analytics is absolutely free, although it also has a paid version for sites with massive traffic.
- Google Analytics is installed on 80% of all websites in the world.
- Google Analytics is installed on 67% of all sites of Fortune 500 companies.
- Google Analytics has a community of partner companies around the world (at the moment, there are already more than 500 of them worldwide and about 15 in Russia).
- Google Analytics invites everyone to take an online test and receive a certificate called GAIQ (Google Analytics Individual Qualification) – this certificate confirms a certain level of knowledge of the Google Analytics tool.
Now, let’s understand the main benefits of Google Analytics for businesses.
Automate the process of building a sales funnel
Indeed, each of you has heard the term “sales funnel.” The sales funnel one of the most beloved reports of CEOs, sales and marketing executives, and other top managers. Although the sales funnel in each business is different, the essence remains the same – pour more target audience into the wide throat of the funnel, some of which will appear in its bottleneck in the form of company customers. Google Analytics allows you to automate the process of building a sales funnel.
In order to increase the return on investment in advertising, the first thing to do is to analyze the current situation. Understand where you are. Find point A. Speaking more professionally, calculate the return on investment in advertising and help you pay attention to investment opportunities. Google Analytics automatically calculates the effectiveness of investments in the advertising channels of Yandex. Direct and Google Adwords contextual advertising.
Increasing site conversion
Would you like all website visitors to become customers of your business? Unfortunately, this utopia has no place in the real world. Too many external factors affect the conversion (for example, the economic situation in the country). However, this utopia must be striven for. It would help if you tried to maximize the conversion of the site with the chatbot platform and else. How to approach the issue of increasing the conversion of the site? That’s right, to understand at what stage of interaction with your site visitors know they are not interested in you. In this case, Google analytics can surely help you.
As you can see, Google Analytics has many benefits for businesses. The demonstrated examples of charts and reports are, instead, a set necessary for every manager, which allows you to control the critical indicators of the business process of attracting customers via the Internet. And entrust analysts with understanding the reason for the deviation of key indicators from the planned values.