Customers should be the top priority for any business owner. If you are failing to meet their needs, you cannot achieve any success, and the future of your company will be jeopardized. The best way to find out whether your customers are satisfied with the goods and services you offer is by collecting their feedback.
Feedback is a powerful tool that can give you insights into what works well and what hurdles your customers have to face. It reveals all the problems related to different aspects, from UX to customer support.
In today’s article, we have collected effective ways to collect customer feedback and use it later for making improvements. So, read on!
5 Smart Ways to Collect Customer Feedback
1. Collect Data With a Chatbot and Live Chat
Whether it is a live chat of an E-commerce store or a real estate chatbot, you can use both chatbots and live chats to collect useful information about your customers. Every time your customer agent handles a customer query, make sure to ask for feedback right after the conversation is over. The same goes for a chatbot. Find out whether the ready-made answers were helpful and what can be done further to assist a customer.
2. Send Surveys
Another great way to collect customer feedback is by sending surveys via email. Create a customer success survey asking what frustrates your customers the most, what they would like you to change, and what suggestions they have. In this way, you can increase B2B sales and you will know how your business performs and what needs to be improved.
3. Read Their Reviews On Social Media
If you have social media pages, make sure you enable users to leave reviews. Do not be afraid of negative comments. They are also important of social media marketing as they allow you to improve your mistakes and develop. Also, react to both negative and positive feedback. If something went wrong, make sure you reach out to them to solve the issue.
4. Send a Follow-Up Email After Making a Purchase
After customers have made a purchase or used any of your services, make sure to check whether everything is ok. Send an email, express your gratitude, and ask if there is anything else you can do for them or if there is something they are not happy about.
5. Listen to Sales Calls
Recording phone calls of your virtual assistant with customers is a common practice to collect customer feedback. As it is a more personal conversation, you can understand the feelings and emotions of your customers. You can tell whether they are happy or extremely disappointed with your products and services.
Whenever you feel like there are missing details about a customer’s complaint, you can listen to a recording and get the full picture of the situation.
Summary
We hope you enjoyed reading this blog and are ready to get started with collecting customer feedback. It is highly recommended to regularly check how your business is performing to make sure your customers are happy. When they are satisfied with everything, you can feel rest assured that they will keep coming back and your business will flourish.
