Gamification, the key to customer loyalty in the banking sector

The video game industry is already over 40 years old and shows no signs of stopping. On the contrary, each year that passes we are surprised by its growth, being a sector that captures even higher income than other already consolidated industries, such as music and cinema. This is mainly due to the fact that every day there are more “gamers” around the world, 200 million in Latin America alone , who consume games on different platforms, from cell phones to a PlayStation .

One of the ways in which the video game shows its growth in our society has to do with the ways in which this particular object of entertainment has changed our lives. Not only do we find games on a cell phone or a console, but also different companies have incorporated playful tools to be able to generate greater interaction with their customers and increase their loyalty. We can call this ” gamification ” .

One of the sectors that has been inserted in the search for solutions and ideas based on gamification is the financial sector of traditional banking , mainly because it is a space where a lot of competition has appeared in recent years. The arrival of different spaces within this field, such as fintech and digital banking entities , caused the relationship between banks and their clients to be modified, which caused these companies to have to reinvent themselves in order to generate greater engagement among their clients and maintain your level of satisfaction.

In this sense, gamification appears as a more than interesting variant for banks to develop different relationship options for their customers , especially those of a younger generation, accustomed to the instant resolution of their needs that digital life gives them. current.

For example, US bank The Movenha created CRED, a gamified system that helps customers with routine financial decisions. In the same country, Payoff was launched, an online tool to manage personal finances through the definition of financial objectives and with reminder alerts of said goals.

Another case could be that of the gamification platform, which, based on artificial intelligence, allows traditional financial planning to be carried out through a process of questions and answers . In a few minutes, the client can view investment or retirement projections, for example, and obtain personalized advice to help them make decisions tailored to their needs.

These examples show that gamification for banks really has no limits and is, like this sector, in constant evolution, providing a more than interesting addition to the way in which people around the world decide what to invest their money or plan your future based on your financial history.

This revaluation of the relationship with the client, which occurs through aspects related to the world of video games, speaks of a new culture within the financial world where the process of adopting traditional banking would revolutionize the experience with its clients , Switching from retain to love is a new bonding philosophy that the most innovative banks are beginning to implement.

Open source technology companies, such as Red Hat , share this vision and philosophy of community development of tailored solutions for each customer . The open source culture is a way to expand and enhance innovation, to co-create not only with open technologies with access to all communities, but also in a way where values ​​such as freedom, collaboration and transparency are the factors that drive these changes in the world.

Gamification together with solutions with artificial intelligence applied to containers allow the development of new intelligent applications to be accelerated, reduce time to market and optimize costs associated with infrastructure and workflow management.

In other words, how to go faster, with lower costs but with the security that characterizes us. A challenge that today marks the difference between those who adapt and those who are left behind in the face of the pressures of an increasingly demanding market.

At Red Hat we believe that all these types of solutions work as an ideal bridge for financial companies to implement their business strategies based on gamification and adapt to a modernity where digital is key to staying afloat.

It is based on these alliances between software industries and banking entities that the foundations of a new model of banking uses and customs are created , thus transforming the daily practice between the bank and its clients. Digital banks and financial entities are transforming themselves to anticipate a process that is already taking place, and for which gamification is presented as an interesting alternative that can generate infinite possibilities.

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