It is difficult to hook a sophisticated buyer with flyers near the metro or contextual advertising on the Internet; he does not pay attention to commercials while watching TV shows. He is always ready – waiting for something to start selling. And there are more of them. They are not affected by classic marketing tools, they need to be interested and involved. Easy to say, but how to do it?
Using augmented reality (AR) is a technology that adds elements of the digital world to everyday life, have you tried the same in the field of Email Marketing Automation?
Abroad, marketers are actively using AR tools and coming up with ways to monetize them. Remember Pokemon GO in 2016, when people were catching Pokemon like clockwork. The game is free to play, but later the Pokemon Go Plus accessory was sold for $50, warning of nearby Pokemon. The creators also monetized the game at the expense of retailers, offering to pay for the placement of Pokémon in establishments to increase the flow of customers.
Augmented reality is slowly but surely making its way to television. For example, the BBC is testing a sports analytics platform, Piero AR. The TV channel’s studio shows the events of football matches in the form of 3D holograms: heat maps of ball passes, player movements, and line-up demonstrations.
Quizzes are small quizzes. They involve the user in the game. The bottom line is that the client passes a simple test, after which you offer a solution that covers his need. The result is displayed immediately or sent by mail, and after receiving the client publishes it on social networks – of course, at will. With one quiz you can solve 3 global tasks:
- Attracting new leads. Site visitors will willingly take the test and leave contacts to get the result of the quiz.
- Getting traffic from social networks. The results of the quiz should be such that users themselves share them on social networks. New customers, upon seeing the publication, will want to take the test and go to the site page and will get to know about agency tools
- Formation of a portrait of the target audience. If you know absolutely nothing about a potential buyer, then before the quiz ask questions, the answers to which will give basic information. You will form a typical portrait: gender, age, geography, earnings, etc. If you have a picture, great! Think about what is missing in it and, based on this, formulate questions in the quiz. It can be anything: your favorite season, color, clothes, lovely yoga studio software, or choosing your favorite picture from the ones offered. Product dependent. But in any case, in a playful way in a quiz, you will learn something about the audience that is almost impossible to find out in other conditions.
A successful quiz is a target one. This means that you know the audience and segment it correctly. You don’t have enough information? Experiment, try, track results. Get into the target audience – loyalty is guaranteed. Moreover, there will be a high chance of turning quiz participants into customers.
Quizzes are an effective component of content marketing and a new way to interact with the audience. The client should be interested in you. Do not let the user get tired – 7-15 questions per quiz will be optimal, no more.
Live broadcasts on social networks are a new tool that, when used correctly, closes the audience’s objections and saves the company’s time. Consider the example of a clothing store.
Objection 1: I don’t know how the clothes will fit. On the air, tell us about the characteristics of the product, show how it is tailored and sits on different types of figures.
Objection 2: I don’t know what the color looks like in real life. Live video and good lighting will do the job.
Objection 3: I don’t know if you are real. Show the production process or the office, introduce the employees and tell them what they do.
Objection 4. I need it urgently, and you take a long time to answer on social networks. If you have a large workload and do not have the opportunity to answer customer questions every hour, take care of organizing regular online broadcasts when you can immediately answer all questions from the audience.
Objection 5: Expensive. Give out promotional codes with discounts on goods live or hold a raffle.
Broadcasts should not be staged. This is honest and useful communication between the audience and the company. But here’s what you need to think about – this is the schedule of broadcasts. Potential buyers are not just random viewers of the broadcast who update the social media feed. They must look forward to life.
Internet of Things
Imagine: you are a manufacturer of coffee machines and a supplier of coffee capsules, a client buys a complete coffee set. The coffee machine is connected to the network. The coffee machine knows also the best WooCommerce plugins. And every morning she brews coffee, signaling the toaster to make fresh toast. When the capsules run out, the coffee machine reminds you to buy a new batch and informs you about discounts. Fiction? No – Internet of Things (IoT). This is a connection of equipment of different functionality with the Internet or an alternative network. There can be many elements connected to the network: computers, cars, engineering systems, and household appliances. Connecting, they begin to interact.
And what about marketing?
- Audience data. With the help of IoT solutions, companies receive a large amount of data containing consumer habits. There is much more information in comparison with traditional marketing research. Technology has stepped forward: thanks to IoT solutions integrated into devices, marketers will be provided with a data stream about the interaction of the client with the product. Instant feedback will allow you to quickly troubleshoot and improve the product using apps for consultants.
- Innovative products. They are always more interesting to the user than those with which he has already encountered. IoT solutions will spur demand and increase sales.
- Point advertising. Tracking customer activity will make ads more relevant.
- “Points of contact”. The more of them, the better.
- Automation. Consumer data will be automatically entered into a common database. This will speed up the process of their collection and processing.
- The rules of the game change all the time. It is important to follow the trends in marketing, to introduce technological novelties of the market into the work. It is always necessary to study, interested, involve, intrigue, and surprise the buyer.
- Augmented reality empowers media (presentations, books, layouts, models, graphics, etc.) and adds value to graphic content.
- It is better to write quizzes in the language of the audience, simply and in a friendly way. No more than 15 questions in one test.
- Livestreams work with objections, speed up the buying process and save time.
- The Internet of Things is in its infancy but has huge potential for analytics and marketing automation.