The word marketing encompasses a vast spectrum of notions and concepts and isn’t limited to advertising only. In order to achieve its objective, i.e., to communicate the business message across different channels and target audiences, marketers have thought of and stated definite types of marketing. In the digital world, these are even broader and current.
The message transmits through different marketing techniques and channels from the business/ enterprise to the consumer/ buyer/ user. In other words, in marketing, there are many roads to reach from A to B. There is no best strategy or approach when promoting your product or service; each business should take the one/s following their goals, needs, and conveniences.
Below are the three most common digital marketing types
Digital marketing differs from traditional marketing in its format. Unlike traditional marketing, which focuses on selling by advertising through broadcasts, billboards, direct mailing, phone calls, TV, etc., digital marketing refers to any promoting activity conducted via digital means. Particularly for small businesses, digital marketing can be a great practice in turning your idea into a viable startup since the reach is broad and the uses are flexible. Let’s dive into its types.
Social media marketing
Social media marketing is applying social media platforms to share your business ideas, values, and messages with your followers. Social media marketing includes advertising, paid promotions, content sharing, etc.
Channels take in Facebook, Twitter, Instagram, Pinterest, and other popular social media platforms to share your niche. The choice depends on your persona’s preferences and the goals you want to reach.
Through social media marketing, you can boost engagement, generate new leads, enhance product awareness, and increase sales. Ads and content mix make up the success on social sites.
Email marketing
Email marketing is sending your marketing messages, promotions, content, etc., through email. You collect an email list of potential and current customers and start your campaign through the site. Email marketing is so popular now that it can automate the process and have the automated tools run the task.
Both B2B and B2C strategies include email marketing and depend on its credibility for it’s the means of talking directly to the target market. Mails also prove practical in testing the effectiveness of messages, determining customers’ preferences, and making wise business decisions.
Mobile Marketing
Mobile marketing has vague similarities with email marketing. In the case of mobile marketing, instead of the email list, you need the phone number of your customers to share insights with, send out invitations, make offers, or send personalized messages. Various chatbot types are up-to-date mobile marketing technique that encourages users to open the application and get involved in mobile marketing.
Final Words
No business can achieve its business objectives without the use of marketing. In the modern era, digital marketing is the go-to for any enterprise. Above were discussed the most common types of digital marketing. However, the range is more comprehensive. You could start with the most basic and common types, choose the channels appropriate to your buyers, your budget, and your goals, while at the same time, research new tools and techniques to better deliver your message across.
